Profile

daniel's picture

More than 15 years experience in user experience and interface design, front-end development, product management and graphic design. Designs unique interfaces for all platforms, be it be for the desktop, tablet or smartphone. Have worked in Silicon Valley, Munich, Germany and Santa Barbara. Currently Director of Product Management and Design at Blekko, focusing on izik, a search engine designed for the tablet and smartphone. Prior to working in web development, I was a freelance musician in Southern California for close to 10 years, during both college and after.

Design & Work Portfolio     •     The Design Process

Examples of my work (web pages, apps, print layouts, design process) can be found at www.sweon.com.

Experience

Director of Product Management and Design, Blekko
Redwood City, CA - 2009-present

Product manager originally for blekko.com followed by Blekko's former SEO product, izik mobile app and co-branded business partnerships. I also manage izik app distribution, working with external partners, writing copy, developing ad creatives, managing budgets, and tracking analytics. I also manage Blekko's visual and user experience design first for blekko.com followed by its SEO product and now izik, a search app made primarily for the iPad and Android tablets as well as for the iPhone and Android smartphones.

Key Projects:

  • blekko.com: Blekko's core search product, coming out of stealth mode and publicly launched November 1, 2010. Blekko provides spam-free search results organized by category.
  • SEO: Online application providing site owners with a variety of data regarding their website and competition. Data included number of incoming links (organized by category), duplicate content (sites copying your content), comparison charts between your site and other domains, an overall report card grade on your site's SEO performance and value and much more information.
  • Izik: A search engine designed primarily for mobile devices, organizing search results into categories and utilizing hand gestures available on mobile devices to help access the desired results quickly. The product first launched for the iPad and Android tablets in late 2012 followed by a smartphone version a few months later. The product is accessible via a desktop browser. Also involved in marketing (ad design) of product and handling of paid distribution campaigns.

Lead UI/Visual Designer, MerchantCircle
Los Altos, CA - 2005-2009

As the visual and UI designer for MerchantCircle, I have been responsible for the look and feel of the the entire site and application. The site's monthly traffic is 22 million unique visitors (47 million page views per month) and 900,000+ registered users (12,000+ paying members). I work side-by-side with the development team as well as the product manager in developing wire frames for product feature development as well as the full design of the final product in Photoshop. The implementation (XHTML & CSS) is then done by myself or my assistant for final implementation with the back-end developed by the engineers.

In addition to the merchant listings and city directories, I have also designed and maintained the UI for the user dashboard and all subsequent features. I have also designed and maintain the company's corporate website as well as all its related landing pages and company email templates.

Associate Creative Design, Sapient
Munich, Germany - 2004-2005

Work on variety of different projects as both a site developer and a graphic designer. Projects included companies such as Vodafone, T-Online, Star Alliance, Internal Sapient intranet sites and prototypes.

GUI Team Leader, Web Designer/Developer, eCircle AG
Munich, Germany - 2001-2004

Managed team that developed, designed and maintained user interface (from jsp developed back-end) for all four major product sites (over 14 million users); development of external communications materials, ie. email campaigns and custom eC-messenger interfaces for various clients; management of 5+ member team and projects for graphic user interface team; clients and product websites included Lidl, Coca-Cola, Karstadt, ADAC, MTV, Deutsche Post, Kodak, Thomas Cook, Dertour, Playboy, Focus, BNP Paribas and more.

Web Development Engineer, eCircles.com
San Mateo, CA - 1999-2000

Responsible for creation of HTML templates for internal and external online corporate communications; worked in conjunction with graphic designers and programmers (CGI, Java, ad server, etc) in implementation of key projects.

  • Designed and maintained the eCircles.com web site. Site had a membership of 1.5 million people, and visits of more than 2 million people per month.
  • Created email environment and templates for emails generated by eCircles web site. Emails were generated for various member activities by the system when members visited the site.
  • Worked closely with marketing, implementing promotions and other campaigns on company web site and other online venues, such as promotional emails, shopping pages and postmaster drops.
  • Generated promotional HTML emails, which were sent to eCircles members and visitors. More than 1 million HTML emails went out for each promotional email.

Web Applications Consultant, Key Point Software
San Jose, CA - 1998

Responsible for design and layout for both internal and external online communications projects; conducted HTML and Internet training courses throughout Silicon Valley including Hewlett-Packard and Larscom Corporation.

Web Designer and Developer, EGON Web Design
Santa Barbara, CA - 1996-1998

Co-founder of boutique-style consulting agency for various corporations in the Santa Barbara area; services included web site design and layout and HTML and Internet training sessions throughout the area.

Education

University of California, Santa Barbara, CA

  • Bachelor of Arts in History - 1995
  • Bachelor of Music - 1995

Skills

User Experience & Interface Design, HTML, CSS, XML, JavaScript, UNIX, Graphic Design, PhotoShop, InDesign, Illustrator, Web Standards Compliant Design and Implementation.

Hobbies

Photography, Music (used to be a professional freelance musician back in the day), Travel, Running, Walking, Hiking, Tennis, Basketball

Referrals

LinkedIn - http://www.linkedin.com/pub/daniel-swartz/1/103/a1a

Additional recommendations upon request.

The Design ProcessDesign & Work Portfolio

The following samples are a series of web pages, apps and print layouts (UI, UX & Graphic Design) designed and implemented by me using HTML and CSS. The izik app was designed by me but implementation was done by Blekko's front end team.

Examples of my work (web pages, apps, print layouts, design process) can be found at www.sweon.com.